When you’re just starting a lash salon business, there’s so much that needs to be done. Finding the right location, building a client base, ordering lash supplies, and much more.
But one thing that might seem easy on paper can sometimes be the hardest to do, and that’s choosing the right name.
A good name is so important, and it can make you or break you. A complicated one might have people confused and keep them away from your business, especially at the beginning.
Choosing one isn’t as simple as saying “Oh, I’ll just call it ‘Lash Delight’ and be done with it.” A lot of brainstorming and planning is needed first. So, if you’re stuck on finding a name for your lash business, here are some tips to help you create a memorable one.
1. Choose a name that reflects your business type
It’s always a great idea to hint at what your business does in its name. This helps potential clients and passers-by easily visualize what you do, and it keeps you on the top of their minds.
When you create a name for your lash business, don’t shy away from using the word “lashes” in it. After all, it’s what you do.
However, if you have plans down the line to expand your services beyond lashes, stick to using a word like “beauty” in the name rather than just “lashes”. This way you don’t have to worry about confusing clients later on and have to explain that you offer much more than just lash extensions.
2. Make it easy to remember
The number one rule in marketing a business to make your name easy to remember. You want people to be able to think of your name as soon as they begin thinking about getting lash extensions.
Don’t go for complicated names with numbers, tons of abbreviations and punctuation symbols. The more you do that, the less likely it is that people will remember your name easily down the line.
Your job is to attract people to your business, not just keep already existing clients, so keep the name short (no more than 3 words) and simple so that people remember you.
Maybe they’ll pass by during the day and be inspired to look you up later to book an appointment!
3. Have it be easy to read and pronounce
Another thing to steer clear of is having a hard to read and unpronounceable name. It may sound clever in your head, but always keep in mind how easy it will be to talk about your brand in conversation.
Avoid using words that some people may have a hard time pronouncing. For example, a beautiful French name like “Studio Esthetique” looks nice on paper, but not everyone will be able to say it properly out loud.
There’s nothing worse than people going around saying your name incorrectly, and that goes for businesses as well as people. It creates a confusing brand image and people will be more focused on the name itself rather than the amazing services you provide.
4. Make sure you can register it as LLC
If you plan on registering your business as an LLC, all of the above may be worthless if the name you’ve chosen is already registered as an LLC in your state. As you think up ideas for names, always make sure to check if the name exists already.
This might seem like the hardest part to do when it comes to making up a name, but it is arguably the most important. So do your research.
You are building a unique brand, and there’s nothing unique about it when 20 other businesses have the same name.
Not only that, if the name you chose is already registered as an LLC in your state, the rightful owner of the name can ask you to change your business name. This can be a costly headache especially once your business takes off.
Concerning how to protect your business name, do your research thoroughly.
With these tips and a bit of time, we’re sure you’ll be able to find just the right name for your lash salon. Once you have that, the world is your oyster, and you can begin building a brand that will last through the ages.
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