Spotlight  "She Inspires"

Lisa Hillen

Lash artist, Founder & CEO of Groothandel Beauty
The Netherlands

04-03-2025

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"To me, beauty means highlighting your best features
and being the best version of yourself. "

Q. Brief introduction of yourself 
I am Lisa Hillen, a dedicated entrepreneur in the beauty industry.
Since 2011, I have built two successful beauty centers and a wholesale business with a training center.
We are based in the Netherlands and import highquality products, we are importer of BL Lashes in our area.

Q. Personal meaning of Beauty?
To me, beauty means highlighting your best features and being the best version of yourself. With eyelash extensions, we can achieve this in a subtle yet powerful way.
By properly accentuating the eyes, we enhance a client’s expression and overall appearance.

Q. How much did the lash industry play in your empowerment?

My journey in the eyelash industry started in 2011 with the products of Blink, now BL Lashes. What began as applying eyelash extensions evolved into a full-fledged career.
 Since 2013, I have been training professionals and supplying high-quality eyelash products to students and beauty specialists. The eyelash industry has not only helped me build my business but has also allowed me to inspire and support others in their growth.

Q. Why choosing/working with BL Lashes? And what does it represents for you?
BL Lashes was one of the pioneers in the eyelash industry and is known 1 for its innovative and high-quality products.
This brand continues to evolve and set industry standards. For me, BL Lashes represents reliability, top quality, and continuous progress.

Q. Your secret to overcome worries, difficulties and hardships
Focus on what is possible. Set clear goals and work towards them with dedication. The energy you invest will always come back to you.
Staying positive and adapting to challenges makes the difference between standing still and growing.

Q. Goals you want to absolutely achieve in 2025
After a period of many changes in the eyelash industry in our region, we aim to restore stability and achieve healthy, natural growth for BL Lashes.
Additionally, we remain committed to improving quality in beauty salons by providing high-quality products and expert training.

Q. Words of advice or/and last words for the women who will read you
“"Believe in yourself and don't be afraid to dream big. You are stronger than you think, and your talents deserve to be seen. Keep growing, support each other, and be proud of who you are. Together, we can achieve so much more!"

Q. Favorite quote
"Taste is the appreciation of beauty; highlighting your beauty is our art."