Marketing your lash business
When establishing a business - in your case, it is probably a lash business or a more general beauty salon - you need to put effort into your marketing. In our dreams, customers come running as soon as we open our doors, but in real life, it doesn't work that way.
People need to hear about your business, and they need to feel that your studio is a trustworthy place to come to. Getting lash extensions done is a no joke - we all know that - and it is your professional brand and marketing that wins peoples' trust.
Resources for brand styling and marketing – these tools help you further and succeed in your online work.
Helpful resources for web work and marketing – there are all sorts of platforms and tools on the web that simplify our day-to-day work on the internet – website design, newsletters, social media, and much more.
But what’s needed and what is not? How to choose the most suitable sources for your design work? Where to find inspiration?
Here is a list of platforms that are easy to use, reasonably priced and very efficient. They will let you save time on online administrative work and focus more on making people beautiful - as a lash artist.
ConvertKit
FOR BUILDING EMAIL LISTS
ConvertKit makes managing your email list and setting up autoresponders easy and user-friendly. You can segment your email subscribers into groups (i.e. new potential customers, existing customers, general mails, etc) by tagging them, and that helps keeps down the costs as well as helps to send targeted emails.
Newsletters are a fantastic method for reminding about yourself and it is a number 1 converting marketing channel, it has been proven over and over.
Bonjoro
PERSONAL MESSAGING TOOL
Bonjoro helps you to turn your customers into Superfans with super-engaging personal videos Wave goodbye to plain-old emails!
It helps you create and send personalized video emails, which is fun and engaging.
Bluehost
WEBSITE HOSTING
Bluehost is affordable and a secure choice. It offers the convenience of hosting multiple domains under one account. Plus, Bluehost boasts fantastic features, and their team provides exceptional support.
Elegant Themes
WORDPRESS DESIGN
Elegant Themes’ Divi is more than just a WordPress theme. It’s a website building framework that makes it possible to design beautiful websites without needing to code and without installing dozens of plugins.
Creative Market
CREATIVE ASSETS
Creative Market offers you all kinds of digital design - templates for newsletters, business cards, brand cards, photography for social media, illustrations, logo templates - a whole lot more!
Canva
DESIGN ANYTHING.
Canva is a platform that makes all kinds of digital designing work easy. May you need banners for social media, posters, business cards, postcards and a lot more.
Fiverr
FREELANCE SERVICES
Fiverr helps you out when your time or skills are limited. Get your banners, copywriting and other marketing assets done quickly and cheaply.
Unsplash
PHOTOS FOR EVERYONE
Unsplash s a free photo bank that offers a wide selection of free quality photos. You are allowed to use them for marketing.
Blogstomp
PHOTO GALLERY ORGANIZER
Blogstomp lets you organize your images beautifully. Create professional-looking collages for your blog and social media. Remember to take a lot of pictures of your studio and your work!
Grammarly
GRAMMA CHECK
Grammarly makes sure that your copy is grammatically correct and presentable. This tool is very easy to use and an absolute gift for everyone who does a lot of writing - blog posts, social media, newsletters, and e-mails.
LiveChat
GOOD CONNECTION
LiveChat gives allows you to offer great customer service right on your website. Customers love the option of asking questions without e-mailing and are faster to book when feeling that they are taken good care of.
Google Analytics
KNOW YOUR STATS
Google Analytics is a fantastic tool that helps you keep an eye on what is happening on your website. You can see both real-time and back in history how many visitors have you had, where are they based, their age group, and how they navigate on your site. You can see what time you have most traffic and when is quiet (don't post any campaigns in such times!!), also which sites or social media channels are they coming from and so much more.
Advanced:
Semrush
#1 HIGH RANKING TOOL
Semrush helps you to publish perfect content and advertising strategies and to estimate keyword difficulty with a few clicks
Kajabi
ONLINE COURSE PLATFORM
Kajabi is an all-in-one platform that makes it easy to create online courses, launch marketing campaigns, build landing pages, and design the perfect website.
This is a fully customizable platform, and it lets you design an environment that matches your brand identity perfectly.
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We have posted about how to analyze your ideal customer and target group, and how to plan your visual branding. Make sure to check these posts out!
Who Is Your Lash Studio's Ideal Customer?
